Blockboard helps a leading subscription vitamin brand transition from linear TV to a performance-driven, CTV-first strategy.

61% – 97% sales lift, +20% increase in average order value

The Challenge

A leading subscription vitamin brand, traditionally reliant on linear TV, needed to boost monthly sales and drive a rapid increase in average order value to maintain and accelerate growth momentum.

Blockboard's Approach

A CPA campaign model was proposed, in which Blockboard would be compensated only for confirmed sales. A guaranteed 100% human audience, verified through blockchain-enabled pre- and post-bid filtering, was precision targeted with a 30-second ad on premium streaming video. Viewers who watched 96% or more were then retargeted with a 15-second ad prompting visits to the brand’s e-commerce website.

The Results

Blockboard’s strategy  drove a remarkable 61–97% sales lift and boosted average order value by 20%, all while eliminating waste, fraud, and IVT to maximize working media.