Blockboard delivers $1M in sales on $50K in spend for Chipotle with hyper-local targeting, blockchain verification, and premium CTV.

$1Min-store sales attributed to the $50K test

3.6%CTR driving 15K clicks to the Chipotle app

+100Kapp downloads as a bonus deliverable

The Challenge

Chipotle, a leading national Mexican-inspired fast-casual chain of restaurants, approached Blockboard to drive foot traffic in-store to ultimately increase sales.

Blockboard's Approach

Blockboard approached the challenge by hyper-targeting around the client’s retail locations using 3rd-party data to identify highly qualified prospects and targeting them with broad, precise reach across CTV. Viewers who watched 96% of the ad were retargeted on mobile, driving toward in-store conversions. Blockchain-enabled pre- and post-bid verification ensured ads reached a 100% human audience.

The Results

Blockboard partnered with Chipotle to boost in-store traffic and app engagement using a precision-targeted CTV campaign. By leveraging third-party data and geo-targeting around retail locations, the campaign reached high-intent consumers with 30-second spots and retargeted viewers with mobile placements. Blockboard’s blockchain-enabled verification ensured 100% human impressions and eliminated wasted media, maximizing the $50K test budget. The results: over $1MM in attributed in-store sales, 15K clicks to the Chipotle app at a 3.6% CTR, and more than 100K app downloads.