BlockAI from Blockboard drives a dramatic surge in sales and significantly improved cost per acquisition (CPA) for a leading skincare brand.

54% improved CPA, 217% boost in sales

The Challenge

A leading direct-to-consumer (DTC) skincare brand partnered with Blockboard to drive more efficient customer acquisition and subscription growth on a cost-per-sale model.

Blockboard's Approach

Blockboard approached the challenge by running a CPA model in which AI-infused precision targeting and blockchain-enabled pre-and post-bid verification would be leveraged to find a 100% human, high-potential audience, with Blockboard receiving compensation only when a sale was achieved.To boost efficiency, BlockAI real-time audience targeting reached in-market consumers and conquested competitor brand purchasers, driving immediate sales. BlockAI Smart-Bidding optimized performance with top publishers, while the BlockCONNECT tracking pixel provided insights to refine ad interaction and conversion drivers, enhancing performance across all channels and platforms.

The Results

Blockboard helped the client significantly improve acquisition efficiency and drive subscriptions by leveraging a CPA model powered by AI precision targeting and blockchain-verified impressions. Using BlockAI real-time audience modeling and Smart-Bidding, Blockboard reached in-market consumers and high-intent competitor brand purchasers, optimizing delivery across top publishers. With BlockCONNECT providing conversion insights to further refine performance, the campaign delivered a 54% improvement in CPA and a 217% increase in sales—setting a new performance benchmark within the first month.