Blockboard helps Sunglass Hut find a significant reduction in cost per store visit and achieve a record spike in foot traffic during the highly competitive summer shopping season.

78% Lower Cost Per Store Visit

6X Increase in Store Visits

81% Lower Year Over Year Cost Per Incremental Visit

The Challenge

Iconic eyewear retailer Sunglass Hut was on a mission to drive foot traffic to its retail stores during the summer season. Keen to maintain its position as “the best sunglasses curator,” the brand turned to Blockboard to boost awareness and drive in-store visits from fashion-forward consumers.

Blockboard's Approach

Blockboard assembled an audience of style-conscious Gen Z and Millennials, targeting them with a 30-second CTV video on premium streaming services to build awareness. Verified viewers who watched 96% of the spot were added to a Qualified Viewer Pool (QVP) for retargeting, with BlockAI-informed smart-bidding optimizing toward store foot traffic as measured by Cuebiq. These viewers were served a 15-second video on mobile, desktop, and tablet to drive online engagement with dynamic creative showcasing the nearest Sunglass Hut location within a 10-mile radius to enhance store visit conversions.

The Results

Blockboard’s campaign for Sunglass Hut drove measurable in-store impact, achieving a 6X increase in store visits, a 78% lower cost per visit, and an 81% year-over-year reduction in cost per incremental visit. By eliminating the tech tax and optimizing with BlockAI and blockchain-verified impressions, the campaign maximized working media and proved the efficiency of precision-targeted, performance-driven CTV.