Blockboard slashes cost per lead (CPL) per lead by 72% for UnitedHealthcare with performance CTV, outperforming linear television by a wide margin.

72% reduction in cost per lead

97% video completion rate on CTV

94% better performance than linear advertising

The Challenge

UnitedHealthcare (UHC) enlisted Blockboard’s assistance in its efforts to drive health insurance form initiations among adults 65+ during the key open enrollment period.

Blockboard's Approach

Blockboard approached the challenge by hyper-targeting around the client’s retail locations using 3rd-party data to identify highly qualified prospects and targeting them with broad, precise reach across CTV. Viewers who watched 96% of the ad were retargeted on mobile, driving toward in-store conversions. Blockchain-enabled pre- and post-bid verification ensured ads reached a 100% human audience.

The Results

Blockboard helped the client boost performance and efficiency by combining a cost-per-acquisition (CPA) model with AI-powered precision targeting and blockchain-enabled verification. By reaching 100% human, in-market consumers and conquesting competitor brand purchasers, Blockboard drove immediate results. Within just one month, the campaign delivered a 54% improvement in CPA and a 217% increase in sales, setting a new performance benchmark for the brand.