The Video Accountability Company

The First Fraud-Free, Accountable Platform

We have dedicated ourselves to building a fraud-free and trusted platform. As video pioneers and leaders - our north star is to establish the CTV/OTT space as a safe environment for investment to reach real humans for actual business results.

just a few of our premium publishers

just a few of our premium publishers

just a few of our premium publishers

"Blockchain technology could play a crucial role in creating transparent and secure systems, which is essential as AI increasingly makes decisions that impact people's lives.
AI needs blockchain."

Rishad Tobaccowala

Chief Growth Officer at Publicis Groupe

The Proof is in

the Performance…

The Proof is in

the Performance…

Blockboard consistently delivers higher engagement, stronger completion rates, and increased return on ad spend (ROAS) across every vertical. Our clients achieve up to 4x ROAS, 375% sales increases, and 90% lower lead generation costs — results that speak for themselves.

Retail

6X Store Traffic Improvement

6X Store Traffic Improvement

78% Reduction in cost per store visit (CPSV)

Beauty

217% Sales Increase

217% Sales Increase

54% Improved CPA Efficiency

Fashion

375% Increase in Sales

375% Increase in Sales

4.5X ROAS

200% improvement in CPA vs. Monthly Average

Fitness

54% Average Decreased CPA

54% Average Decreased CPA

67% to 600% increased gym joins

4X better gym join performance than other DSPs

Healthcare

90% Reduction in CPL

90% Reduction in CPL

Outperforming previous DSPs

Wellness

+20% Increased AOV

+20% Increased AOV

60% to 90% improved monthly sales

We know that when media dollars are invested with trusted partners, measurable performance follows — again and again.

Meet the People

From a small group to a family, our team members bring diverse skills and creativity. Meet the talented individuals behind our success.

Matt Wasserlauf

CEO & Co-Founder

Tarun Yadav

President, CTO & Co-Founder

Tumpa Roy

SVP, Engineering

Ruchita Ladha

SVP, Technology

Marie Svet

SVP, Sales & Revenue Strategy

Greg Srilapa

SVP, Operations

Rebecca Kabir

VP, Product

David Depalma

SVP, Finance

Brian Cowell

SVP, Business Development

Mike Renfro

VP, Platform Sales, North America

Ashley Rappaport

VP of Sales, East

Ashley Ancrum

Director, Business Development

Mark Genung

Director, Sales South

Paul Kurrie

Sr. Account Exective, Midwest

Ankit Yadav

Ad Operations

Elizajayne Blatt

Sr. Account Manager

Preety Sthapit

Sr. Software Engineer

Bulbul Ahmed

QA Analyst

John Mattson

Account Manager

Brian Alexander

Director, Sales West

Fred Ifrah

Director, Operations

Jack DeSalvo

Director, Platform Demand Partnerships

Saniya Mantri

Engineer

Arvind Rangale

Sr. IT Engineering Manager

Yash Mulchandani

Engineer

Matt Wasserlauf

CEO & Co-Founder

Tarun Yadav

President, CTO & Co-Founder

Tumpa Roy

SVP, Engineering

Ruchita Ladha

SVP, Technology

Marie Svet

SVP, Sales & Revenue Strategy

Greg Srilapa

SVP, Operations

Rebecca Kabir

VP, Product

David Depalma

SVP, Finance

Brian Cowell

SVP, Business Development

Mike Renfro

VP, Platform Sales, North America

Ashley Rappaport

VP of Sales, East

Ashley Ancrum

Director, Business Development

Mark Genung

Director, Sales South

Paul Kurrie

Sr. Account Exective, Midwest

Ankit Yadav

Ad Operations

Elizajayne Blatt

Sr. Account Manager

Preety Sthapit

Sr. Software Engineer

Bulbul Ahmed

QA Analyst

John Mattson

Account Manager

Brian Alexander

Director, Sales West

Fred Ifrah

Director, Operations

Jack DeSalvo

Director, Platform Demand Partnerships

Saniya Mantri

Engineer

Arvind Rangale

Sr. IT Engineering Manager

Yash Mulchandani

Engineer

Matt Wasserlauf

CEO & Co-Founder

Tarun Yadav

President, CTO & Co-Founder

Tumpa Roy

SVP, Engineering

Ruchita Ladha

SVP, Technology

Marie Svet

SVP, Sales & Revenue Strategy

Greg Srilapa

SVP, Operations

Rebecca Kabir

VP, Product

David Depalma

SVP, Finance

Brian Cowell

SVP, Business Development

Mike Renfro

VP, Platform Sales, North America

Ashley Rappaport

VP of Sales, East

Ashley Ancrum

Director, Business Development

Mark Genung

Director, Sales South

Paul Kurrie

Sr. Account Exective, Midwest

Ankit Yadav

Ad Operations

Elizajayne Blatt

Sr. Account Manager

Preety Sthapit

Sr. Software Engineer

Bulbul Ahmed

QA Analyst

John Mattson

Account Manager

Brian Alexander

Director, Sales West

Fred Ifrah

Director, Operations

Jack DeSalvo

Director, Platform Demand Partnerships

Saniya Mantri

Engineer

Arvind Rangale

Sr. IT Engineering Manager

Yash Mulchandani

Engineer

Matt Wasserlauf

CEO & Co-Founder

Tarun Yadav

President, CTO & Co-Founder

Tumpa Roy

SVP, Engineering

Ruchita Ladha

SVP, Technology

Marie Svet

SVP, Sales & Revenue Strategy

Greg Srilapa

SVP, Operations

Rebecca Kabir

VP, Product

David Depalma

SVP, Finance

Brian Cowell

SVP, Business Development

Mike Renfro

VP, Platform Sales, North America

Ashley Rappaport

VP of Sales, East

Ashley Ancrum

Director, Business Development

Mark Genung

Director, Sales South

Paul Kurrie

Sr. Account Exective, Midwest

Ankit Yadav

Ad Operations

Elizajayne Blatt

Sr. Account Manager

Preety Sthapit

Sr. Software Engineer

Bulbul Ahmed

QA Analyst

John Mattson

Account Manager

Brian Alexander

Director, Sales West

Fred Ifrah

Director, Operations

Jack DeSalvo

Director, Platform Demand Partnerships

Saniya Mantri

Engineer

Arvind Rangale

Sr. IT Engineering Manager

Yash Mulchandani

Engineer

Meet Novakite

Built for performance marketers, Novakite steers every step of your programmatic workflow — from launch to optimization — in just a few clicks. And unlike other platforms, you keep full access to your data and complete ownership every step of the way.

Meet Novakite

Built for performance marketers, Novakite steers every step of your programmatic workflow — from launch to optimization — in just a few clicks. And unlike other platforms, you keep full access to your data and complete ownership every step of the way.

Meet Novakite

Built for performance marketers, Novakite steers every step of your programmatic workflow — from launch to optimization — in just a few clicks. And unlike other platforms, you keep full access to your data and complete ownership every step of the way.

Meet Novakite

Built for performance marketers, Novakite steers every step of your programmatic workflow — from launch to optimization — in just a few clicks. And unlike other platforms, you keep full access to your data and complete ownership every step of the way.