Blockboard helps a national fitness brand and household name achieve a 40X improvement in engagement compared to other CTV providers.

40X improvement in engagement versus all previous efforts

The Challenge

A leading United States national fitness chain tapped Blockboard to build upper-funnel brand awareness and accelerate membership growth.

Blockboard's Approach

Blockboard’s strategy centered on precise audience segmentation and building a custom pool of highly qualified viewers to power effective retargeting. Blockchain-enabled pre- and post-bid verification ensured ads were served only to verified, 100% human prospects—eliminating waste and fraud while increasing working media by an average of 17% daily.The campaign launched with a 30-second ad on premium streaming video. Viewers who completed at least 96% of the ad were added to a qualified viewer pool and retargeted with 15-second spots across OTT and OLV. Hyper-local geo-targeting and BlockAI precision audience modeling drove both upper-funnel awareness and lower-funnel conversion, delivering significantly higher engagement than campaigns with other CTV providers.

The Results

Through a precise audience strategy powered by BlockAI and blockchain-verified impression delivery, Blockboard eliminated waste, maximized working media, and delivered a staggering 40X increase in engagement compared to prior campaigns. With hyper-local targeting, intelligent retargeting, and pre/post-bid verification, Blockboard not only improved upper-funnel reach but also drove meaningful conversions—leading the client to consolidate all campaigns for its 900+ locations with Blockboard.