Blockboard serves up an +8.1% increase in brand familiarity for Ortega in advance of the biggest snacking event of the year.

+8.1%improvement in brand familiarity+7.7%increase in brand favorability+5.1%increase in aided awareness

The Challenge

A nationally distributed Mexican meal kit brand sought to drive awareness and unique reach before the Super Bowl with a Millennial and Gen X audience.

Blockboard's Approach

Blockboard identified the Ortega’s audience by leveraging 3rd party data segments and engaged them within premium streaming environments, first on CTV and second on their mobile and desktop devices.

The Results

Blockboard’s campaign for Ortega drove measurable brand impact during a critical seasonal window. By targeting Millennial and Gen X viewers across premium CTV and digital devices using third-party data, Blockboard helped Ortega break through the noise leading up to the Super Bowl. The campaign outperformed category benchmarks, lifting brand familiarity by 8.1%, favorability by 7.7%, and aided awareness by 5.1%—proving the power of precision media to drive meaningful upper-funnel results.