Blockboard delivers a 90% more efficient cost per lead for leading brand in the highly competitive national glucose monitoring market.

75% lower CPL vs. legacy partners inthe 1st campaign

61% further reduced CPL in the second campaign

90% total reduction in CPL over the course of the partnership

The Challenge

A leading brand in diabetes care faced pressure to lower its cost per lead (CPL) due to a reduced marketing spend. Their legacy programmatic partners, including The Trade Desk, exceeded the client’s target by 33%, straining both budget efficiency and campaign effectiveness.

Blockboard's Approach

Blockboard approached the challenge by using 3rd-party data to identify highly qualified prospects and targeting them with broad, precise reach across CTV. Viewers who watched 96% of the ad were retargeted on mobile OTT devices, driving customer actions on the product website.

The Results

Facing budget constraints and underperforming legacy partners, the client turned to Blockboard to improve cost efficiency and lead quality. By targeting highly qualified audiences across premium CTV and retargeting verified viewers on mobile OTT, Blockboard helped the client drastically reduce cost per lead (CPL). The results were dramatic: a 75% lower CPL in the first campaign, a further 61% reduction in the second, and a total CPL decrease of 90% over the course of the partnership—proving that precision targeting and media efficiency can go hand in hand.