Blockboard drives a 375% increase in sales and 4.5X ROAS for a leading national sunglasses brand.

4XReturn on Ad Spend (ROAS)

200%improved CPL vs. the monthly average

10%of monthly goal delivered within 24 hours of using BlockAI

The Challenge

A national sunglasses brand known for high quality and durability at an attractive price point, was eager to attract and convert new customers as summer approached.

Blockboard's Approach

Blockboard assembled a BlockAI-informed audience of potential customers whose behavior and interests aligned well with the advertiser’s target audience. Those deemed 100% human in the pre-bid verification process were targeted with a 30-second video across premium streaming channels to build awareness. Viewers that passed post-bid verification and who watched 96% of the ad were added to a Qualified Viewer Pool (QVP) for retargeting. These viewers were served a 15-second video on mobile, desktop, and tablet to drive online engagement and conversions on the brand’s website.

The Results

The brand’s campaign with Blockboard delivered a 4.5X return on ad spend, a 200% improvement in cost per lead, and hit 10% of the brand’s monthly goal within just 24 hours of activating BlockAI. By eliminating the tech tax and retargeting only verified human viewers across premium streaming and digital devices, the campaign maximized efficiency and accelerated conversions.