Blockboard increases efficiency and unique reach for a popular midwestern theme park.

62% lower eCPM than DV360, 85% improvement in unique reach

The Challenge

A boutique media agency enlisted Blockboard’s assistance in amplifying awareness and reaching a net-new audience during the Christmas season for a popular Midwestern theme park.

Blockboard's Approach

To achieve its goals, the client ran identical, 15-day CTV campaigns in the Louisville DMA with both Blockboard and its legacy DSP partner. The Blockboard campaign used blockchain-enabled, pre- and post-bid verification to reach a 100% human audience, eliminating all waste and fraud to maximize working media. High-potential, geo-targeted viewers were served  a 30-second spot on premium, streaming video. Those who watched 96% or more of the spot were then added to a qualified viewer pool and retargeted with 15-second video driving them to desired actions the theme park website.

The Results

To boost holiday attendance, the client needed to reach new audiences efficiently and at scale. Running a side-by-side test against their legacy DSP, Blockboard delivered a blockchain-verified campaign that reached 100% human viewers with zero waste. High-potential viewers in the Louisville DMA were targeted with premium 30-second CTV ads and then retargeted with 15-second spots across devices. The results spoke for themselves: Blockboard achieved a 62% lower eCPM than DV360 and delivered an 85% improvement in unique reach—amplifying awareness and driving performance just in time for the holidays.