Blockboard delivers strong upper funnel awareness and above average click through rates for Chevrolet.

2.96% – 5.9% click-through rates, well above industry benchmarks

The Challenge

Chevrolet enlisted Blockboard’s support to boost upper-funnel awareness and drive more in-market automotive intenders to its website.

Blockboard's Approach

We kicked off the campaign with precise audience segmentation and built a custom pool of high-intent viewers to fuel smarter, more effective retargeting. Leveraging Blockboard’s advanced geo-targeting capabilities, the campaign ran for nearly a year and focused on high-opportunity markets to drive sales of both new and used Chevy vehicles.The client benefited from Blockboard’s pre-bid verification technology, which eliminated fraud and waste—maximizing every media dollar. By removing inefficiencies from the media spend, Blockboard delivered both upper-funnel brand awareness and measurable increases in website traffic.

The Results

• CTR averaged 2.96%, peaking at 5.9%, well above industry benchmarks.

• Served ads drove nearly 98% average video completion rates, reinforcing strong brand awareness at s