Blockboard helps Beacon Media drive in-store sales for a popular toy brand’s newest product

Client’s goals achieved at only 40% of the planned spend.

The Challenge

Boutique agency Beacon Media enlisted Blockboard’s assistance in helping a popular toy distributor drive sales of a new product through brick-and-mortar locations of its retail partner, Target.

Blockboard's Approach

Blockboard used a list of zip codes provided by Beacon Media to develop a 100% human verified pool of 250K potential customers within a 10-mile radius of Target stores that carried the client’s product. These users were target with a 30-second spot on CTV, then retargeted on OTT when within a five-mile radius of Target stores.

The Results

All participating Target locations sold out of the product four days before the campaign ended, achieving the client’s goal with only 40% of the planned media spend.What started as a $2500 test quickly increased to the client halting all previous efforts and dedicating $1M in spend to the Blockboard platform.