Case Study: A National Fitness Brand

Blockboard helps a national fitness brand and household name achieve a dramatic reduction in cost per acquisition and a significant increase in join rate using BlockAI and premium, fraud-free video.

55% decrease in CPA in BlockAI markets.
4X improvement vs. other partners.
67% – 600% increased join rate in BlockAI markets.

The Challenge

One of the largest fitness chains in the United States partnered with Blockboard to drive more new customer signups at a more efficient cost per acquisition.

Blockboard's Approach

Using BlockAI, Blockboard built a custom audience of prospective members in three test markets, with three additional control markets for comparison. Blockchain-enabled pre- and post-bid verification ensured that every ad reached a 100% human audience, eliminating waste and fraud to maximize working media. The initial audience received a 30-second ad on premium streaming video. Those who watched 96% or more were added to a qualified viewer pool and retargeted with 15-second spots on OTT and OLV. With smart geo-targeting, blockchain verification, and precision targeting from BlockAI, the client accelerated signups and significantly reduced acquisition costs — all within just two weeks.

The Results

In just two weeks, the client achieved impressive results using Blockboard’s AI-powered audience targeting and blockchain verification. By eliminating waste and fraud and maximizing working media, Blockboard drove a 67% to 600% increase in gym joins across test markets, decreased CPA by an average of 55%, and delivered a 4X improvement in join performance compared to other CTV providers.