Blockboard helps a household name small appliance brand double ecommerce site traffic during a critical buying season.

2X increase in website traffic

The Challenge

An iconic small kitchen appliance brand turned to Blockboard to boost e-commerce sales during a critical and highly competitive buying season.

Blockboard's Approach

Blockboard leveraged blockchain-enabled, pre- and post-bid verification to reach a 100% human audience, eliminating all waste and fraud to maximize working media. High-potential prospects, geo-targeted within a ten-mile radius of retailers, were served  a 30-second spot on premium, streaming CTV. Those who watched 96% or more were then added to a qualified viewer pool and retargeted on desktop and mobile within a five-mile radius of retailers with a 15-second video.

The Results

During a critical buying season, a beloved kitchen appliance brand turned to Blockboard to increase e-commerce sales. By leveraging blockchain-based, pre- and post-bid verification and geo-targeted premium CTV placements, Blockboard eliminated waste and maximized media efficiency. High-intent viewers were retargeted with precision across devices—resulting in a 2X increase in potential customer site visits compared to the non-Blockboard campaign period.