“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

                                    — Marketing Pioneer John Wanamaker

John Wanamaker would be dismayed to find that today, well over 100 years after he expressed this sentiment (the most often-repeated quote in our industry), we’re still struggling with the same simple but costly problem. According to the ANA’s Programmatic Transparency Benchmark, global advertisers lost an estimated $26.8 billion in digital ad spend to bots, fraud, and MFA just in Q2 of 2025 alone.

We built Blockboard to help marketers reclaim their ad spend, with the belief that digital media shouldn’t be wasteful, complex, and opaque, but honest, efficient, and fair. Our blockchain-verified DSP was designed to ensure that every single ad dollar is spent only on 100% human, 100% auditable impressions of the highest quality. 

Today, I’m proud to announce the evolution of our mission with BlockVantage: an AI-powered campaign engine that makes programmatic advertising radically faster, smarter, and more transparent than ever.

BlockVantage: Automated. Auditable. Accountable.

Marketers face increasing pressure to prove the impact of every dollar they spend, yet most of adtech remains a black box of hidden algorithms, unverifiable results, and sky-high tech taxes. And while AI brings unprecedented efficiency, it also introduces new uncertainty: as reported by the IAB, 51% of brands are concerned about a lack of transparency into how partners use AI on their behalf.

We created BlockVantage to remove the mystery from AI-driven marketing, fusing the precision of artificial intelligence with blockchain verification, so brands can finally achieve both performance and transparency in a single platform. With one click, BlockVantage designs, launches, and optimizes full-funnel campaigns across CTV and digital media in just seconds while blockchain ensures that every impression is authentic, fraud-free, and fully accountable. From activation to attribution, every number you see is the truth—immutable, transparent, and verified in real time.

The result? Effortless campaign launches. Superior ROAS. And complete confidence that your spend reached real people on premium inventory. All with the proof built right in.

The Future of Digital Advertising Starts Here

BlockVantage isn’t just another AI platform; it’s a paradigm shift: automation with integrity baked in. Every impression is authentic, every optimization counts, and every campaign performs. And with AI doing the heavy lifting and blockchain verifying every step, marketers can finally spend less time on ad ops and more time building successful brands.

It’s how programmatic should have worked all along. Now, it finally does.

Learn more, request a demo, or see it in action at blockvantage.com.