Blockboard CEO and Co-Founder discusses his breakthrough moment at VeeCon and the mission to clean up $22 billion in ad fraud and waste
By WIT StrategyAugust 16, 2024
In the digital advertising world, moments of genuine connection are rare. But that’s exactly what Matt Wasserlauf experienced at this year’s VeeCon in Los Angeles. As CEO and Co-Founder of Blockboard, Wasserlauf has long championed cleaning up digital advertising. At VeeCon his message finally found an audience ready to listen – and respond with enthusiasm. We sat down with Matt to discuss his eye-opening VeeCon experience. His insights offer a glimpse into the changing landscape of digital advertising and the growing demand for transparency among businesses of all sizes.
Matt, you just returned from VeeCon — it looks like it was a really great event! How did it go?
It was incredible! The energy was electric, and I had the opportunity to connect with so many innovative minds. But you know what really blew me away? The response to our message about cleaning up the $22 billion fraud and waste issue in digital advertising. For the first time in five years of talking about this, I actually got applause!
Applause? That’s amazing! What do you think made the difference this time?
I think it all comes down to the audience. At VeeCon, I was speaking to a completely different crowd than I’m used to. These weren’t the usual suspects from the digital ad industry. Instead, I was connecting with small to mid-sized businesses from various sectors – consumer goods, restaurants, you name it. They’re the ones feeling the pain of ad fraud and waste, and they were ready to hear about solutions.
That’s fascinating. It sounds like VeeCon brings together quite a diverse group. Can you tell us a bit more about the event itself?
Absolutely! VeeCon is an annual conference that brings together leaders in business, tech, and culture. It’s the brainchild of Gary Vaynerchuk, and this year it was in LA from August 9-11. Picture over 150 speakers sharing cutting-edge insights across various industries. What sets VeeCon apart is its focus on building relationships and community. It’s not just about listening to talks – it’s about connecting and sharing ideas. I spoke on a panel about blockchain in advertising, but the real magic was in the conversations happening all around. It’s a must-attend event for good reason.
It sounds like you had some great conversations there. Can you tell us more about the businesses you connected with?
Absolutely. What struck me was how hard these companies are working to stand out in crowded markets. Many are household names, but they’re not necessarily category leaders. They’re grappling with tight budgets, inflation, and all sorts of economic pressures. They’re also up against an industry dominated by giants who aren’t exactly incentivized to change the status quo. Their frustration is understandable, and palpable.
Your message clearly resonated with them. What was the main takeaway for these businesses?
Our core message to them was simple: we can help you eliminate waste and fraud so that every single dollar you spend drives real outcomes for your business. That’s what these companies need – better results from their limited ad spend. But there was also a challenge in there. I asked them to acknowledge that by not making a change, they’re inadvertently contributing to one of the biggest fraud rings around. I mean, do they really want their dollars going into this broken system?
That’s a powerful call to action. How did people respond to that challenge?
The response was overwhelmingly positive. I think it opened up a lot of eyes. These businesses don’t want to be part of the problem, they want to be part of the solution. And that’s exactly what we’re offering at Blockboard. It was exciting to see so many people ready to make a change, to demand better from their digital advertising efforts.
It sounds like VeeCon was a real turning point. What’s your biggest takeaway from the event?
My biggest takeaway is the importance of getting out of your bubble and talking to the people you’re actually trying to help. This experience reinforced for me that our message and our mission at Blockboard are more important than ever. We’re not just talking about making digital advertising more efficient – we’re talking about fundamentally changing an industry to better serve businesses of all sizes. The applause at VeeCon? That was just the beginning. The real celebration will come when we’ve built an ad tech industry that truly works for everyone.
Matt Wasserlauf is the CEO and Co-Founder of Blockboard, the only outcomes-based advertising platform that guarantees optimized performance and eliminates waste and fraud.
Original Article: Here
Blockboard CEO and Co-Founder discusses his breakthrough moment at VeeCon and the mission to clean up $22 billion in ad fraud and waste
By WIT StrategyAugust 16, 2024
In the digital advertising world, moments of genuine connection are rare. But that’s exactly what Matt Wasserlauf experienced at this year’s VeeCon in Los Angeles. As CEO and Co-Founder of Blockboard, Wasserlauf has long championed cleaning up digital advertising. At VeeCon his message finally found an audience ready to listen – and respond with enthusiasm. We sat down with Matt to discuss his eye-opening VeeCon experience. His insights offer a glimpse into the changing landscape of digital advertising and the growing demand for transparency among businesses of all sizes.
Matt, you just returned from VeeCon — it looks like it was a really great event! How did it go?
It was incredible! The energy was electric, and I had the opportunity to connect with so many innovative minds. But you know what really blew me away? The response to our message about cleaning up the $22 billion fraud and waste issue in digital advertising. For the first time in five years of talking about this, I actually got applause!
Applause? That’s amazing! What do you think made the difference this time?
I think it all comes down to the audience. At VeeCon, I was speaking to a completely different crowd than I’m used to. These weren’t the usual suspects from the digital ad industry. Instead, I was connecting with small to mid-sized businesses from various sectors – consumer goods, restaurants, you name it. They’re the ones feeling the pain of ad fraud and waste, and they were ready to hear about solutions.
That’s fascinating. It sounds like VeeCon brings together quite a diverse group. Can you tell us a bit more about the event itself?
Absolutely! VeeCon is an annual conference that brings together leaders in business, tech, and culture. It’s the brainchild of Gary Vaynerchuk, and this year it was in LA from August 9-11. Picture over 150 speakers sharing cutting-edge insights across various industries. What sets VeeCon apart is its focus on building relationships and community. It’s not just about listening to talks – it’s about connecting and sharing ideas. I spoke on a panel about blockchain in advertising, but the real magic was in the conversations happening all around. It’s a must-attend event for good reason.
It sounds like you had some great conversations there. Can you tell us more about the businesses you connected with?
Absolutely. What struck me was how hard these companies are working to stand out in crowded markets. Many are household names, but they’re not necessarily category leaders. They’re grappling with tight budgets, inflation, and all sorts of economic pressures. They’re also up against an industry dominated by giants who aren’t exactly incentivized to change the status quo. Their frustration is understandable, and palpable.
Your message clearly resonated with them. What was the main takeaway for these businesses?
Our core message to them was simple: we can help you eliminate waste and fraud so that every single dollar you spend drives real outcomes for your business. That’s what these companies need – better results from their limited ad spend. But there was also a challenge in there. I asked them to acknowledge that by not making a change, they’re inadvertently contributing to one of the biggest fraud rings around. I mean, do they really want their dollars going into this broken system?
That’s a powerful call to action. How did people respond to that challenge?
The response was overwhelmingly positive. I think it opened up a lot of eyes. These businesses don’t want to be part of the problem, they want to be part of the solution. And that’s exactly what we’re offering at Blockboard. It was exciting to see so many people ready to make a change, to demand better from their digital advertising efforts.
It sounds like VeeCon was a real turning point. What’s your biggest takeaway from the event?
My biggest takeaway is the importance of getting out of your bubble and talking to the people you’re actually trying to help. This experience reinforced for me that our message and our mission at Blockboard are more important than ever. We’re not just talking about making digital advertising more efficient – we’re talking about fundamentally changing an industry to better serve businesses of all sizes. The applause at VeeCon? That was just the beginning. The real celebration will come when we’ve built an ad tech industry that truly works for everyone.
Matt Wasserlauf is the CEO and Co-Founder of Blockboard, the only outcomes-based advertising platform that guarantees optimized performance and eliminates waste and fraud.
Original Article: Here
Blockboard CEO and Co-Founder discusses his breakthrough moment at VeeCon and the mission to clean up $22 billion in ad fraud and waste
By WIT StrategyAugust 16, 2024
In the digital advertising world, moments of genuine connection are rare. But that’s exactly what Matt Wasserlauf experienced at this year’s VeeCon in Los Angeles. As CEO and Co-Founder of Blockboard, Wasserlauf has long championed cleaning up digital advertising. At VeeCon his message finally found an audience ready to listen – and respond with enthusiasm. We sat down with Matt to discuss his eye-opening VeeCon experience. His insights offer a glimpse into the changing landscape of digital advertising and the growing demand for transparency among businesses of all sizes.
Matt, you just returned from VeeCon — it looks like it was a really great event! How did it go?
It was incredible! The energy was electric, and I had the opportunity to connect with so many innovative minds. But you know what really blew me away? The response to our message about cleaning up the $22 billion fraud and waste issue in digital advertising. For the first time in five years of talking about this, I actually got applause!
Applause? That’s amazing! What do you think made the difference this time?
I think it all comes down to the audience. At VeeCon, I was speaking to a completely different crowd than I’m used to. These weren’t the usual suspects from the digital ad industry. Instead, I was connecting with small to mid-sized businesses from various sectors – consumer goods, restaurants, you name it. They’re the ones feeling the pain of ad fraud and waste, and they were ready to hear about solutions.
That’s fascinating. It sounds like VeeCon brings together quite a diverse group. Can you tell us a bit more about the event itself?
Absolutely! VeeCon is an annual conference that brings together leaders in business, tech, and culture. It’s the brainchild of Gary Vaynerchuk, and this year it was in LA from August 9-11. Picture over 150 speakers sharing cutting-edge insights across various industries. What sets VeeCon apart is its focus on building relationships and community. It’s not just about listening to talks – it’s about connecting and sharing ideas. I spoke on a panel about blockchain in advertising, but the real magic was in the conversations happening all around. It’s a must-attend event for good reason.
It sounds like you had some great conversations there. Can you tell us more about the businesses you connected with?
Absolutely. What struck me was how hard these companies are working to stand out in crowded markets. Many are household names, but they’re not necessarily category leaders. They’re grappling with tight budgets, inflation, and all sorts of economic pressures. They’re also up against an industry dominated by giants who aren’t exactly incentivized to change the status quo. Their frustration is understandable, and palpable.
Your message clearly resonated with them. What was the main takeaway for these businesses?
Our core message to them was simple: we can help you eliminate waste and fraud so that every single dollar you spend drives real outcomes for your business. That’s what these companies need – better results from their limited ad spend. But there was also a challenge in there. I asked them to acknowledge that by not making a change, they’re inadvertently contributing to one of the biggest fraud rings around. I mean, do they really want their dollars going into this broken system?
That’s a powerful call to action. How did people respond to that challenge?
The response was overwhelmingly positive. I think it opened up a lot of eyes. These businesses don’t want to be part of the problem, they want to be part of the solution. And that’s exactly what we’re offering at Blockboard. It was exciting to see so many people ready to make a change, to demand better from their digital advertising efforts.
It sounds like VeeCon was a real turning point. What’s your biggest takeaway from the event?
My biggest takeaway is the importance of getting out of your bubble and talking to the people you’re actually trying to help. This experience reinforced for me that our message and our mission at Blockboard are more important than ever. We’re not just talking about making digital advertising more efficient – we’re talking about fundamentally changing an industry to better serve businesses of all sizes. The applause at VeeCon? That was just the beginning. The real celebration will come when we’ve built an ad tech industry that truly works for everyone.
Matt Wasserlauf is the CEO and Co-Founder of Blockboard, the only outcomes-based advertising platform that guarantees optimized performance and eliminates waste and fraud.
Original Article: Here
Blockboard CEO and Co-Founder discusses his breakthrough moment at VeeCon and the mission to clean up $22 billion in ad fraud and waste
By WIT StrategyAugust 16, 2024
In the digital advertising world, moments of genuine connection are rare. But that’s exactly what Matt Wasserlauf experienced at this year’s VeeCon in Los Angeles. As CEO and Co-Founder of Blockboard, Wasserlauf has long championed cleaning up digital advertising. At VeeCon his message finally found an audience ready to listen – and respond with enthusiasm. We sat down with Matt to discuss his eye-opening VeeCon experience. His insights offer a glimpse into the changing landscape of digital advertising and the growing demand for transparency among businesses of all sizes.
Matt, you just returned from VeeCon — it looks like it was a really great event! How did it go?
It was incredible! The energy was electric, and I had the opportunity to connect with so many innovative minds. But you know what really blew me away? The response to our message about cleaning up the $22 billion fraud and waste issue in digital advertising. For the first time in five years of talking about this, I actually got applause!
Applause? That’s amazing! What do you think made the difference this time?
I think it all comes down to the audience. At VeeCon, I was speaking to a completely different crowd than I’m used to. These weren’t the usual suspects from the digital ad industry. Instead, I was connecting with small to mid-sized businesses from various sectors – consumer goods, restaurants, you name it. They’re the ones feeling the pain of ad fraud and waste, and they were ready to hear about solutions.
That’s fascinating. It sounds like VeeCon brings together quite a diverse group. Can you tell us a bit more about the event itself?
Absolutely! VeeCon is an annual conference that brings together leaders in business, tech, and culture. It’s the brainchild of Gary Vaynerchuk, and this year it was in LA from August 9-11. Picture over 150 speakers sharing cutting-edge insights across various industries. What sets VeeCon apart is its focus on building relationships and community. It’s not just about listening to talks – it’s about connecting and sharing ideas. I spoke on a panel about blockchain in advertising, but the real magic was in the conversations happening all around. It’s a must-attend event for good reason.
It sounds like you had some great conversations there. Can you tell us more about the businesses you connected with?
Absolutely. What struck me was how hard these companies are working to stand out in crowded markets. Many are household names, but they’re not necessarily category leaders. They’re grappling with tight budgets, inflation, and all sorts of economic pressures. They’re also up against an industry dominated by giants who aren’t exactly incentivized to change the status quo. Their frustration is understandable, and palpable.
Your message clearly resonated with them. What was the main takeaway for these businesses?
Our core message to them was simple: we can help you eliminate waste and fraud so that every single dollar you spend drives real outcomes for your business. That’s what these companies need – better results from their limited ad spend. But there was also a challenge in there. I asked them to acknowledge that by not making a change, they’re inadvertently contributing to one of the biggest fraud rings around. I mean, do they really want their dollars going into this broken system?
That’s a powerful call to action. How did people respond to that challenge?
The response was overwhelmingly positive. I think it opened up a lot of eyes. These businesses don’t want to be part of the problem, they want to be part of the solution. And that’s exactly what we’re offering at Blockboard. It was exciting to see so many people ready to make a change, to demand better from their digital advertising efforts.
It sounds like VeeCon was a real turning point. What’s your biggest takeaway from the event?
My biggest takeaway is the importance of getting out of your bubble and talking to the people you’re actually trying to help. This experience reinforced for me that our message and our mission at Blockboard are more important than ever. We’re not just talking about making digital advertising more efficient – we’re talking about fundamentally changing an industry to better serve businesses of all sizes. The applause at VeeCon? That was just the beginning. The real celebration will come when we’ve built an ad tech industry that truly works for everyone.
Matt Wasserlauf is the CEO and Co-Founder of Blockboard, the only outcomes-based advertising platform that guarantees optimized performance and eliminates waste and fraud.
Original Article: Here
