The future of AI-powered media is here.
Built on Blockboard’s award-winning DSP, BlockVantage is a one-click campaign engine where AI drives execution, blockchain ensures accountability, and every result delivers with speed, precision, and transparency.
Just enter your brand and URL, and let BlockVantage handle the heavy lifting, from creative strategy to optimization, to instantly launch high-performance CTV and digital advertising
In seconds, setup becomes strategy, delivering guaranteed human reach, higher ROAS, and zero wasted spend.
Platform Benefits
How it Works
Most AI platforms promise efficiency at the cost of visibility. BlockVantage delivers both. With one click, marketers can build, activate, and optimize campaigns — seeing every step, every impression, and every verified result in real time. Finally, automation without the black box.
Instant Activation with a Single Click
Simply enter a brand and URL to automatically generate and launch a full-funnel campaign plan.
AI-Powered Targeting and Optimization
BlockVantage identifies top-performing audiences and continually adapts in real time to improve ROAS, CPA, and CTR.
Pre-Optimized. Fully Customizable.
Budgets, placements, and creatives are auto-optimized, yet remain fully adjustable for control as needed.
Blockchain Verification with Smart Contracts
Every impression is verified 100% pre and post bid and each transaction is recored to an immutable digital ledger.
Questions? Read the FAQ
"What I love about you guys is that not one single impression is wasted on BLOCKBOARD."
Senior Digital Media Director
Medical Device Client
Learn More
The BlockVantage FAQ.
What is BlockVantage?
BlockVantage is BlockBoard’s proprietary AI engine that powers single-click campaign design, setup, and optimization across CTV, OLV, display, and audio. Using advanced machine learning, it analyzes audience signals, media performance, and contextual data in real time to automatically build and refine campaigns that deliver maximum impact with minimal effort. While BlockVantage handles the intelligence and automation, it works in tandem with BlockBoard’s blockchain technology—which verifies every impression and ensures campaigns reach 100% real, human audiences. Together, they bring unmatched efficiency, accuracy, and transparency to programmatic advertising.
How is AI used in programmatic advertising?
BlockBoard Version: AI analyzes vast amounts of campaign, audience, and contextual data in real time to make decisions about bidding, targeting, creative allocation, and budget shifts. It enables more efficient, adaptive, and responsive campaign execution than rule-based systems.
What are the benefits of adding AI to programmatic?
* Data is encrypted in transit and at rest * We anonymize or pseudonymize personally identifiable information (PII) where possible * Only decision metadata (not raw user-level data) is stored on-chain * Strict access controls, role-based permissions, logging, and compliance (GDPR, CCPA, etc.)
What factors determine how well AI works?
* Smarter optimization: AI continuously learns and adjusts to improve performance * Scalability & speed: what might take days by hand happens in seconds * Reduced manual workload: teams can focus on strategy, creative, insights * Better performance outcomes (ROI, CPA, lift) * More transparency: when combined with a verifiable system (like BlockVantage), you get audit trails for decisions
What is BlockVantage’s unique advantage over “normal” AI-based ad tools?
* On-chain logging & transparency: All significant optimization decisions are recorded immutably, giving clients and stakeholders a verifiable audit trail * Human-in-the-loop control: You retain override power, set rules or boundaries, and can review decisions * Hybrid architecture: We combine AI speed + blockchain accountability, rather than relying purely on “black box” models * Built for trust: Especially useful in regulated environments or where proof of process matters
What inputs does BlockVantage require to run an optimized campaign?
* Campaign objective(s) (e.g. conversions, awareness) * Budget and timeline * Target audience definitions (demographics, interests, context) * Channel preferences (if any) * Any constraints/guardrails (frequency caps, exclusion lists, cost caps) * Optional: value signals, first-party data, purchase history
Can I review or reject AI-suggested optimizations before they execute?
Yes. You can enable approval workflows so that AI-suggested changes are flagged for your review, or allow the AI to act within set guardrails without manual approval.
How do you ensure decision logs are reliable and tamper-proof?
We commit metadata and decision triggers (not necessarily raw data) to a blockchain ledger. Because the ledger is immutable, past logs cannot be altered. This gives you a permanent chain of custody over optimization decisions.
What kind of performance uplift can I reasonably expect?
Results vary depending on market, spend, data richness, and how optimized your baseline is. In many early deployments, clients see 10–30% efficiency or ROI improvements within a few optimization cycles. As the system refines, further gains are often possible.
How do you handle privacy, security, and user data protection?
* Data is encrypted in transit and at rest * We anonymize or pseudonymize personally identifiable information (PII) where possible * Only decision metadata (not raw user-level data) is stored on-chain * Strict access controls, role-based permissions, logging, and compliance (GDPR, CCPA, etc.)