“The video industry has grown to a roughly $50 billion industry – but a lot of that $50 billion simply isn’t running properly (for advertisers),” said Matt Wasserlauf, CEO and Co-Founder of BLOCKBOARD.
As advertisers have navigated over the past 20 years from the times of simpler television buying to a broader variety of ‘video’ buying – they have encountered an ecosystem that thrived on complexity.
So, how has their media dollar been impacted? According to the ANA – a lot.
“Ultimately for an advertiser it’s not hitting the right person,” said Wasserlauf in a recent interview with AW360 Live Podcast.
And that’s what BLOCKBOARD set out to fix.
Wasserlauf explains why blockchain technology (the foundation of the BLOCKBOARD platform) gives advertisers the best opportunity to ensure their media investment is waste-free and delivered to the right audience.