On the heels of the release of The ANA’s second report on the state of programmatic – BLOCKBOARD is proud to be in alignment with the leading industry body.

The research identifies unnecessary wasted spend that impacts a marketer’s investment and ultimately their ability to target their audience efficiently.

“Marketers should be able to see the return of their media dollar investment in a measurable way,” said Mike Scalera, Marketing Director for PIM Brands. “It’s really all about accountability – our jobs are hard enough as marketers. Really seeing performance come through in sales is what needs t