AUDIO: The ‘Conviction Award’ Winner Matt Wasserlauf – Chris Voss Show

July 20 •
1 Minute Read

Interview originally posted on The Chris Voss podcast, July 7, 2022

“Incentives are far greater for the bad guys than the good guys.”

The digital advertising industry has and is evolving. One of the points of evolution is the automation of ad buying and selling – we call this programmatic. While it brought a lot of advancement to the advertising world, ultimately there’s less human touch and human monitoring over these activities so, it makes it relatively easy for the ‘bad actors’ to get their hands on advertising dollars.

LISTEN: Full interview on The Chris Voss show